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Charlene Ignacio

Channel Chief

Making friends everywhere I go. The key to success is to leverage over the last 25+ years of experience as a serial entrepreneur, multi-industry CEO, and business results coach to help Business Owners, Global companies, MSPs /MSSPs/Cybersecurity and MSP channel vendors grow their companies and stay ahead of the competition. I am a Black Belt Lean Six Sigma Certified professional with a passion for creating strategies, systems, and processes that enhance efficiency and revolutionize development.

Providing Fractional Global C-Suite Interim CEO, Chief Marketing Officer, Chief Channel Partner and Channel Marketing Officer, Advisory Board, Executive Director, 8A and Chief Go To Market executive roles allows me to lead and help navigate my clients in their business stages from start, scale, and sale.

Leading many SMB and enterprise organizations in developing strategic channel partnerships, sponsors, and vendors throughout the globe to create a community that will serve MSPs/MSSPs/Cybersecurity/Vendors. Launching AI, SaSS Solutions; Product Dev, Brick and Mortar, Services companies is my jam. I help vendors build successful channel programs that drive growth and revenue, by offering a range of services, from research and analysis of the latest channel trends to channel assessment and optimization to partner recruitment and enablement. My goal is to help vendors maximize the potential of their own marketing initiatives and channel programs, while minimizing risk and maximizing ROI.

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